Speaker at Russian and international conferences on the topic of affiliate and digital marketing. Co-founder of Affiliate Elephant, the TOP5 Russian affiliate network. Translator to Russian language and technical editor of two Amazon best-selling books on affiliate marketing: Affiliate Program Management: An Hour A Day, and Quick Start Guide to Affiliate Marketing.
Rated as TOP affiliate marketing technology consultants on Upwork. I help clients with all their affiliate marketing related efforts, starting from writing affiliate program terms, affiliate network integration, to bringing in first affiliates and developing the program.
Currently, I am a CEO at ARGH! Team, an Estonia-based company specializing in software solutions development for high-load traffic management, online brand protection, affiliate, and referral marketing.
Born March 12, 1984, in St. Petersburg, Russia. Went to school #636 — one of the best foreign language schools in the city. Enrolled to the St. Petersburg State Polytechnic Unversity, International Graduate School of Management faculty. Graduated with the red diploma in International Company Mangement. Continued post-graduate research on the topic of the virtual economy, distributed organizations and the role of Russia in a coming virtual global distribution of work resources.
Recommendations, reviews and co-worker opinions, as well as other work-related information, is available in my LinkedIn profile.
Co-founder & CEO
December 2016 – present
ARGH! Team focuses on software development for affiliate marketing and AdTech leaders. It is based in Tallinn, Estonia and services clients from the USA, Canada, and Europe. Among its clients are cashback services, top media buying, and affiliate agencies, and a number of break-though startups and even R&D division of the world’s most popular search engine.
Technical Operation & In-house Traffic Arbitrage
April 2017 – present
Adbloom provides lead generation services to the US and Canadian clients. Its key clients are startups seeking to gain user base fast, as well as established enterprises exploiting new market niches.
Was in charge of tracking platform development which enabled fast integrations with advertisers’ web and mobile applications. Ensured stable operation of the affiliate network and links to 3rd party attribution tracking systems (Kochava, AppsFlyer, Branch etc). Took control of in-house traffic arbitrage and media buying department.
Director, EEMEA Region
September 2017 – September 2018 (1 year 1 month)
Rakuten Marketing has awarded AM Navigator the best outsourced affiliate program management (OPM) agency of 2017. It’s a market leader in affiliate program management niche in the USA. Skype, Forbes, Nectar and tens of other brands are among its clients.
Was in charge of representing agency’s clients in Russia, publicly speaking on conferences and conductions negotiations with local companies.
June 2015 – present
Fetchee is a web and mobile wish-list that works with any online store. It also tracks prices and notifies when there is a significant drop and savings are possible. Fetchee is an ARGH! Team in-house project that grew into a separate business. With over 30 000 installations, it’s the most popular wish-list in Russia.
Co-founder & Chief Operations Officer
June 2010 – June 2015
Affiliate Elephant is a TOP5 Russian performance marketing network with its main clients coming from an online retail niche. It’s active in Russia, Ukraine, other former USSR countries, as well as internationally.
Was in charge of brand development, promotion, PR, sales department creation, building the advertiser support team, finances, planning, and strategy. Took care of key local and international advertisers, conducted negotiations and participated in the application development process.
Навынос (Takeaway in Russian)
June 2011 – June 2015
Food delivery service from local cafes and restaurants. Was among the first on the market to provide a means to order meals online and outsource the delivery department.
Created and implemented the brand strategy, managed a development team. Was in charge of market research and competition monitoring, as well as for the strategy and business-process optimization.
St. Petersburg Polytechnic University
September 2011 – May 2014
Was giving courses to the Russian and English-speaking students on International Business, International Economics, Quality Management, and Digital Marketing.
Your Visa To Russia
September 2009 – present
Your Visa To Russia provides online visa support and travel-related services to private and business travelers coming to Russia.
Was in charge of brand creation, finding international parters, managed a software development team and sales.
Co-founder & CEO of the Russian Branch
September 2005 – June 2011 (7 years 10 months)
Rubal Offshore specializes in software development for Scandinavian companies with a focus on .Net and Ruby On Rails business applications, and UX design.
Was in charge of HR, sales, and negotiations with clients. Managed high-level project control and head office directives execution. Was responsible for day-to-day St. Petersburg office operations, budgeting, financial planning, communication with banks and relations with authorities.
European Community Networks
October 2007 – March 2010 (2 years 6 months)
Sweden-based business strategy consulting company providing market research, business partner search and doing business in Russia support. Worked mainly with clients from Information Technology niche. Was in charge of St. Petersburg subsidiary, which included HR, project management and overall business supervision. Negotiated with clients and managed in-house and outsourced employees. Clients included:
- Handheld Europe AB
- OpenText AB
- Expedo AB
- Avesta Welding AB
- Wilhelm Sonesson AB
- Trippus Event Solutions AB
- Westal AB
- EKZ GmbH
and many more.
Swedish Trade Council in St. Petersburg
Market Advisor Assistant
September 2004 – May 2007 (2 years 9 months)
While in Swedish Trade Council, worked closely with Swedish SME companies interested in starting a business in Russia. Carried out market research and product placement studies, and evaluated available business opportunities. Researched local market players, arranged meetings with potential business partners and conducted negotiation from the name of the Swedish companies in St. Petersburg and Moscow regions.
Carried out projects for:
- Afriso AB
- Avure AB
- Eletta Flow AB
- Kompetensnat Sverige AB
- Nyce Solutions AB
- Terco AB
- Westal AB
- Datametrix AB
and other Swedish companies.
St. Petersburg Polytechnic University
International Graduate School of Management, International Business
September 2001 – July 2006
With in-depth foreign language studies, English, German & French
September 1991 – July 2001
- Quick Start Guide to Affiliate Marketing / M. – DMK Press. – 2014. Translator & Technical Editor.
- Affiliate Program Management: An Hour A Day / M. – DMK Press. – 2013. Translator & Technical Editor.
- The Importance of Proactive Affiliate Program Management / Russian Internet Forum // Moscow. – 2012.
- Datafeed-affiliates in Russia and World-wide / St. Petersburg Internet Conference // St. Petersburg. – 2011.
- Affiliate For Life / ECOM Expo // Moscow. – 2013.
- Peculiarities & Specifics of Affiliate Marketing in Russia & Eastern Europe / Affiliate Management Days // London. – 2013.
- Attracting New & Optimizing Existing Affiliate Traffic Sources for Online Retailers / St. Petersburg Internet Conference // St. Petersburg. – 2014.
- How To Start An Affiliate Program? / Russian Affiliate Days 2014 в рамках RIW 2014 // Moscow. – 2014.
Lectures & Seminars
- 25 Secrets of Internet Marketing for Successful Restaurant Owners / Lecture in SWISSAM // St. Petersburg. – 2013.
- Email-marketing for Restaurant Owners / Seminar in art-club Books And Coffee // St. Petersburg. – 2013.
- Polyakov, A. A. Evaluating organizational readiness for virtual economy / A. A. Polyakov // Audit and Financial Analysis. – 2012. – # 2. – P. 396-398.
- Polyakov, A.A., Schislyaeva, E.R. Agent-based model of the virtual global economy / A. A. Polyakov, E. R. Schislyaeva // St. Petersburg State Polytechnic University Journal of Engineering Science and Technology. Economics. – 2009. — P. 100-112.
Прочитать на другом языке: Russian